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The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
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- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company?
- Do the channels I’m considering work together to convey my message?
- Will I be able to measure the success of the channel?
“ The illness you come down with is the one ailment your company-covered insurance does not cover ” -Jonathan Archer
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